Rather than work in partnership with a retail shop we work in partnership with nature.

Wear5050 was born from a desire to do more for conserving the places that we love to explore. It is a business model that not only helps empower more people to make tomorrow a better place, but represents a greater equality between humans and nature. The idea was to take a more holistic approach to protect the environment, with 50% of profits funding organisations that are working to preserve the wild and wonderful places that still exist in the world.

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